Target Audience..

To assist me with identifying my target audience I have applied GRASS.
Gender- Both genders but mostly girls
Race-  All races
Age-  Teenage to Young adults
Socio-economic Status-  Most my target audience are non-wage earners so there would be put in D or E category's. It is targeted at all readers as the purchase price is going to stable for everyone to afford.This age category starts with people that are reluctant on parents; higher earners than the part time workers that have to provide for themselves. This could be because there parents are working class or can't work; illness that prevents them from going to work.

Producing a magazine for a certain target audience you are required to understand the audience very well as it gives you ideas on how the product should be presented and marketed to attract and interest the audience. Relying upon their interests depends on were promotion of the product should take place, or what channels should advertise the product at certain times saw a mass amount of the readers recognise the product. Also who features in the product is the main intake on interest as the magazine is produced upon that.

For example a children's magazine will be advertised on cartoon channels like Nickelodeon, cbeebies whereas female magazines will be advertised after a beauty program such as Gok fashion fix or reality television programs.

My Reader

• Age range teenage to Young adult
• Living at home with Parent/Guardian
• Enjoys RnB Music
• Has interest in gossip of celebrities
• Attends concerts (optional)
• Purchases CD, DVD & Downloads music
• Enjoy watching films, Reality shows & music charts
• Fashion updates
• Like Beauty Tips
• Spend money on purchasing magazines, merchandises of favourite artists

My magazine reader can be from any ethnicity or culture as it appeals to all females in that age catergory along with the males that have interest in this area.